Screen grab from a Foodily search for "low-fat salmon" with their new nutrition feature. (PRNewsFoto/Foodily)
USERS CAN MAKE HEALTHY PICKS AND THEN SHARE WITH FAMILY & FRIENDS ONLINE
SAN MATEO, Calif., May 16, 2011 /PRNewswire/ — Foodily (www.foodily.com), the social recipe network that lets you compare recipes from across the web and share favorites via Facebook, has introduced the first reliable place for health-conscious “foodies” to get detailed nutritional information on online recipes, no matter the original source. Now on Foodily, people can search by keywords such as “low-fat” or “high-fiber,” compare content beyond calorie count to look at everything from sugar to cholesterol content, and browse healthy eating search results influenced by their friends. People can also benefit from checking out recipes shared by friends and family with similar food concerns, whether they are simply trying to stay healthy, lose weight or deal with dietary restrictions due to allergies or conditions such as high cholesterol or diabetes.
“With America’s weight concerns and the rise in food allergies, people are looking for a dependable way to quickly find recipes that meet their dietary needs,” said Andrea Cutright, CEO of Foodily. “Many websites have inaccurate nutrition information or just caloric data for recipe choices, which provides a very limited scope of search when it comes to one of the most important factors in health today: what we eat.”
Foodily’s proprietary nutrition search feature fully integrates USDA (United States Department of Agriculture) standards, weights and measurements. Nutritional content addressed will include:
- Average Calories Per Gram
- Saturated Fat
- Unsaturated Fat
- Carbohydrates
- Sugar
- Protein
- Cholesterol
- Sodium
- Dietary Fiber
Calculated from the moment that a user hits “search” for either an ingredient, dish or nutritional criteria such as “low-sodium” or “high-protein,” Foodily presents an easy visual color cue to let a user know if a recipe has a high or low amount of key nutritional elements. Unlike other food search and recipe sites, Foodily’s nutritional results are instantly tabulated based on USDA data rather than basic tagging or other subjective methods.
Cutright also emphasized how Foodily’s social networking focus enhances the nutrition feature’s benefits: “Staying on track can be difficult at times, but research* has shown social support to have a positive effect on diet changes. It’s all so simple now, with Foodily showcasing your friends’ favorite healthy recipes right on the homepage. We want to help entire circles of friends and family to be there for each other to promote healthy eating.”
Foodily has also partnered with Healthline (www.healthline.com), a leading health website, to make access to health-minded recipes easier than ever. Starting today, Foodily will power recipe search on Healthline.com, so that consumers seeking diet-specific information have access to data-rich recipes.
“Healthline.com is a premier destination for information seekers who want to learn about a variety of health concerns, in particular how they can manage living with a condition, or lifestyle changes to improve their health,” said Bill McGee, senior vice president of marketing at Healthline. “With Foodily, we can now offer our audience a powerful recipe search product that will help them identify meals that are most appropriate to their condition or lifestyle. Foodily’s new nutritional search feature furthers our goal of connecting consumers to better health.”
“We hope to continue to develop relationships with respected partners like Healthline to support consumers whenever and wherever they want control over their selection of recipes,” added Cutright.
In the development of the nutrition feature, Foodily tapped into the expertise of Dr. John W. Farquhar, Professor of Medicine and Health Research and Policy, Founder and Senior Faculty Member of the Stanford Prevention Research Center (SPRC), and the first holder of the C. F. Rehnborg Professorship in Disease Prevention in the Stanford University School of Medicine. In addition to serving as a medical advisor for Foodily, Dr. Farquhar will be writing regular blog posts for the site that address the deep connections between good health and good nutrition.
“Research has undoubtedly linked health and disease prevention to a person’s diet, but science advances quickly, and rarely reaches the public in an effective and actionable manner,” said Dr. Farquhar. “I am excited by Foodily’s vision to combine online recipe search—which tens of millions of people do everyday—with the latest information on nutrition and diet to let consumers make better food decisions that can lead to better health.”
SOURCE Foodily
RELATED LINKS
http://www.foodily.com
http://www.healthline.com/
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