– Meatless Monday campaign offers delicious recipes for the lean days ahead-
Mardi Gras, also called Carnival, celebrates the last day of indulgence before the start of the Lenten season. During Lent, millions of households will cut back on meat and other rich foods. Meatless Monday offers recipes with photos to help observers through the “lean” weeks of Lent and beyond. With the simplicity of Meatless Monday, reducing meat in our diets is easier than you think and the health benefits can be huge.
Newswise — For centuries, Mardi Gras – or Fat Tuesday, also called Carnival – has celebrated the last day of indulgence before the start of the Lenten season. During Lent, millions of households will cut back on meat and other rich foods during this period of purification. The word Carnival itself stems from the Latin carne vale, or “farewell to flesh.”
Today, there are more reasons than ever to take the occasional break from meat. Reducing the amount of meat in our diets can benefit our personal health, the environment and even our wallets. Meatless Monday, a public health initiative produced in association with the Johns Hopkins Bloomberg School of Public Health’s Center for a Livable Future, advises foregoing meat just one day a week as one way to reap these benefits. “It’s easier than you think and the payoff can be huge,” says Robert Lawrence, MD, director of the Center for a Livable Future. “Eating less meat not only helps lower cholesterol and decrease cancer risks; it reduces your carbon footprint and helps conserve water. Plus, plant-based meals cost less, an added bonus during these economically tough times.”
Many Americans are heeding the call for a healthier diet. The U.S. Department of Agriculture projects that we will be eating about 12% less meat in 2012 than we did five years ago.
The simplicity of Meatless Monday has turned the initiative into a global movement. The campaign is now flourishing in 22 countries and counts among its followers such celebrities as film director James Cameron; co-host of ABC’s The Chew, chef Mario Batali; hip-hop mogul Russell Simmons; and former Beatle Sir Paul McCartney.
A poll conducted by FGI Research for The Monday Campaigns found that more than 50% of Americans were aware of the Meatless Monday movement, with 27% of those aware actively participating.
Meatless Monday offers hundreds of recipes in its online database to help observers through the “lean” weeks of Lent and beyond, including Smothered Mushrooms (http://www.meatlessmonday.com/smothered-mushrooms) and Spicy Rice with Kale (http://www.meatlessmonday.com/spicy-rice-with-kale).
Released: 1/25/2012 Source: The Monday Campaigns
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