Move Over Vegetarians, Make Way for the Flexitarians

Newswise — CHICAGO- While the number of consumers who follow strict vegetarian or vegan diets in the U.S. is relatively small, research shows that the number of consumers who are reducing their consumption of animal-based products is on the rise.

These “occasional” vegetarians (also called flexitarians) can be categorized into two groups, semi-vegetarians and meat reducers. Semi-vegetarians follow a vegetarian diet part of the time, but still eat some meat and dairy products. Meat reducers are not trying to follow a vegetarian diet, but are just trying to reduce the amount of meat they eat. In the November 2011 issue of Food Technology magazine, published by the Institute of Food Technologists (IFT), Associate Editor Karen Nachay writes about how manufacturers are increasingly targeting these groups with better-tasting products, attractive packaging and product variety.

Due to the increasingly popular flexitarian lifestyle, large food manufacturers like Kraft Foods, ConAgra Foods, General Mills, and others have acquired smaller vegetarian food producers or launched their own lines of vegetarian food products. Three-quarters of MorningStar Farms’ consumers are flexitarians; therefore the company is constantly developing new flavors and products that appeal to these consumers.

In the past, processed vegetarian burgers were bland and tough, and usually only die-hard vegetarians were the targeted consumers. There are an increasing number of people who are interested in eating healthier or want to reduce their meat intake without sacrificing taste. Whereas today, updates in processing technologies, food flavors and sauces are making it possible for vegetarian food manufacturers to create foods with more meat-like textures, better flavor and convenience that are more appealing to flexitarian consumers.

Up until recently, soy and wheat protein were the main proteins used in vegetarian meal options. But today with so many people having soy and wheat protein allergies, vegetable protein, from sources such as peas, are being used. Beans and chickpeas are especially popular in vegetarian restaurant items as well.

Released: 11/16/2011

Source: Institute of Food Technologists (IFT)

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Web Search Is Ready for a Shakeup, Says University of Washington Computer Scientist

Newswise — A University of Washington computer scientist is calling on the international academic community and engineers working in industry to take a bolder approach when designing how people find information online.
In a two-page commentary titled “Search needs a shake-up,” published in the Aug. 4 issue of the journal Nature, UW professor of computer science and engineering Oren Etzioni calls on experts to, literally, think outside the search box. The piece is being published on the 20-year anniversary of Tim Berners Lee unveiling his World Wide Web project.
Etzioni doesn’t mince words. In the article, he writes that the main obstacle to progress “seems to be a curious lack of ambition and imagination.”
In a phone interview, Etzioni was more conciliatory.
“The piece is meant to be provocative,” said Etzioni. He acknowledged that the leading search engines have hired many smart people – including hundreds of UW graduates.
“Despite all the talent and the data that they have, I don’t think that they’ve been ambitious enough,” he said. “This piece is meant to provoke people, to challenge them to go further, to think outside the keyword search box.”
Etzioni imagines a future in which someone would speak a question, such as: “What was the score in today’s Mariners game?” or “Where’s the nearest restaurant that serves great sushi?” and the computer would find an answer by looking through all the data available on the Internet.
It’s an ambitious goal. But last winter’s Jeopardy matchup, in which IBM’s Watson supercomputer trounced the best human players in the show’s history, tested a computer’s ability to immediately answer complex questions.
“I think the Watson Jeopardy thing is a great demonstration and has galvanized me, personally, to say just how far the technology has come,” Etzioni said. “With the current state of the art in research, coupled with an engineering investment, they were able to produce a system with superhuman performance.”
And as the ability to do intelligent searches increases, so does the demand.
“More and more, we’re going to be accessing the web through mobile devices with tiny screens,” Etzioni said. “As you do more and more of that, it becomes harder and harder to type in keywords and see long lists of blue links.”
“People are going to be clamoring for more intelligent search and a more streamlined process of asking questions and getting answers,” he said.
Etzioni proposes that instead of simply looking for strings of text, a web search engine would identify basic entities – people, places, things – and uncover the relationships between them. This is the goal of the UW’s Turing Center, which he directs.
The Turing Center has developed an open-source tool called ReVerb that uses information on the web to determine the relationship between two entities.
“It’s an important first step, but there’s a lot more to do,” Etzioni said. “My hope is that people reading this article will build on it to develop better and more powerful open information extraction systems.”
Scientists and students may use such tools to answer specific questions, such as defining a technical term or finding the risk factors associated with a certain medical procedure.
“Sometimes people are going to want a quick answer, sometimes they’re going to want primary sources,” Etzioni said, “but it’s different ways of slicing and dicing the information that’s out there.”
Etzioni was quoted last weekend by the New York Times about Microsoft’s long-term project to develop a better search experience in its Bing search engine. The article mentions Farecast, an airfare-prediction tool that Etzioni launched in 2003 and is now incorporated in Bing’s airfare search engine.
“Over the next year, I think that we will see substantial progress towards intelligent search,” Etzioni said. “We are seeing it today in shopping search, with, and we are seeing it in the preliminary steps that Bing and Google are taking, but the best is yet to come.”

Released: 8/3/2011     Source: University of Washington

Via Newswise

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Neurologist Develops New iPhone Educational Tool

Newswise — With a new application developed by a U-M neurologist, better understanding of the anatomy of the peripheral nervous system can be found right on your iPhone.

Nerve Whiz is a free application for medical professionals interested in learning the complex anatomy of nerve roots, plexuses, and peripheral nerves. It can work on Apple personal devices such as iPhones, iPads and iPods, and will soon be available for Android devices.

The application goes beyond simple nerve charts to help medical professionals interpret clinical examinations. Users select which muscles are weak or point to where the patient has sensory loss and the application provides a differential diagnosis, complete with relevant pictures and diagrams.

“Before you can figure out what is causing neurologic symptoms, you have to determine what part of the nervous system isn’t functioning normally. Neurologists call this ‘localizing the lesion,’” says Zachary London, M.D., assistant professor of neurology, director of the University of Michigan neurology residency program and inventor and developer of Nerve Whiz.

“Nerve Whiz helps you localize by taking the information from your physical examination of a patient and synthesizing a list of possible anatomic regions which could be disrupted,” explains London. “If there is more than one possibility, Nerve Whiz lets you know which other muscles you need to examine to hone in on the answer.”

The application is popular among physicians, medical students, physical therapists, occupational therapists, and anatomists in the United States and abroad. As of May this year, over 33,000 different users had downloaded Nerve Whiz.

“Anybody with an iPhone or iPad can use this. Just go to the iPhone App Store, search for ‘nerve whiz’ and download it right to your smart phone,” says London.

Nerve Whiz was financed by the Jerry Isler Neuromuscular Fund. Jerry Isler was diagnosed with a painful neuromuscular disease affecting his legs when he came to seek treatment from London.

Isler was very happy with the care he received at U-M and, with his wife, established the Jerry Isler Neuromuscular Fund in late 2009 to support U-M research and education related to neuromuscular disorders.

“This philanthropy has been the most satisfying thing we’ve done,” says Jerry Isler. “And it was totally unexpected.”

“Nerve Whiz takes the mystery out of the peripheral nervous system. Now anyone can learn to think more like a neurologist,” says London.


University of Michigan Department of Neurology

Released: 7/12/2011
Source: University of Michigan Health System

Via Newswise

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Auto News: KBB.COM’S 2011 TOP 10 COOLEST NEW CARS UNDER $18,000

The Fiat 500 was named the Coolest New Car Under $18,000 for 2011 by Kelley Blue Book’s

IRVINE, Calif., June 24, 2011 /PRNewswire/ — The expert editors from Kelley Blue Book’s, the leading provider of new car and used car information, today name the 2011 Top 10 Coolest New Cars Under $18,000. In a new twist on an annual list published by Kelley Blue Book’s, this year the editors ranked their top choices from 10 to one, naming the 2012 Fiat 500 as this year’s No. 1 affordable ‘Cool Car.’

Getting a bargain is special in good economic times, but in economic times like these — when the economy is teetering, home prices continue to fall and fuel prices inexplicably bounce up to near-record levels — getting a bargain is more special than ever.

Despite the rising specter of inflation, there are still plenty of new cars available for less than $18,000. Of course, all of them will accomplish the basic tasks that cars are engineered to accomplish – they go, they stop and they keep you out of the weather. But in the editors’ vast experience with cars costing less than 18 grand, not all of them are cool, and certainly not all of them are fun. But then there are the select few, the cars that not only do everything one wants and needs a car to do, but those that also do it in an engaging and enjoyable manner.

“There are great deals to be had on many new cars under $18,000, but only a handful of them really possess that cool, difficult-to-describe ‘it’ factor,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s “Each year the competition keeps getting tougher in this affordable segment, with more personality-filled, amenity-laden, versatile vehicles entering the marketplace. In ranking our top picks this year, the 2012 Fiat 500 took the top prize as our No. 1 choice. After 28 years out of the U.S. market, Fiat is making huge waves with the new 500 and in our books, it is the leader of the ‘Cool Cars’ parade.”

As you might imagine, two criteria — fun-to-drive and fun-to-own — are critical in the roll-up to what the editors freely admit is a very subjective “cool factor,” the over-arching number-one criterion. Each of the cars on the list is available for purchase at $18,000 or less, using Kelley Blue Book’s exclusive Fair Purchase Price as the yardstick (Kelley Blue Book’s Fair Purchase Price is the price consumers typically are paying for a car, based on actual new-vehicle transactions and updated weekly for changing market conditions). Paying less than sticker also is pretty cool, so here, counting down from numbers 10 to one, are’s Top 10 Coolest Cars Under $18,000:’s 2011 Top 10 Coolest New Cars Under $18,000

10: 2011 Hyundai Elantra
Who knew good value could be so cool? The all-new 2011 Hyundai Elantra is an all-around package of slick design, convenient features and fuel-efficiency — every Elantra gets 40 miles per gallon on the highway…
 9: 2011 Nissan Cube
We agree with Huey Lewis: it is hip to be square, at least when it comes to a car like the Nissan Cube. The polarizing squares-meet-circles design theme gets a lot of attention, but the Cube’s attractiveness is more than skin deep, with features like a sliding and reclining second-row seat, an overabundance of head room and a headliner design that mimics the concentric circles created by a pebble dropped into a pond…
8. 2011 Volkswagen Jetta
Germany! It’s a country practically brimming with freaky coolness, exemplified by Rammstein, Kraftwerk and, of course, Volkswagen. The latest rendition of VW’s Jetta captures much of Germany’s quirky-cool spirit while being expressly engineered for an American appetite…
7. 2012 Ford Focus
European automakers have long subscribed to the idea that a well-packaged car doesn’t need to be large in size. Ripping a page out of that playbook, Ford has brought the compact, Euro-sweetened 2012 Focus to America, offering head-turning looks, sporty handling and a healthy standard equipment list in an efficient and affordable package…
6. 2012 Honda Civic
Cool doesn’t always have to be in your face. Take the 2012 Honda Civic, for example. Its attributes read like a thought-out online dating profile: Good looking but not flashy, low maintenance and easygoing…but happy be your partner in crime for any adventure (insert winky face here)…
5. 2011 Kia Forte Koup
Having an attractive car that others haven’t seen – that’s cool. The 2011 Kia Forte Koup isn’t just the sportiest-looking car on our list, its standard-equipment list includes a satellite-ready audio system, Bluetooth hands-free phone connectivity and USB/iPod integration, so it looks cool and acts cool…
4. 2011 Honda Fit
Fun, flexible and funky, the Honda Fit remains an instantly unanimous choice for our annual cool cars list. Even the crisper, better-equipped Fit Sport comes in under our $18,000 ceiling…
3. 2011 Ford Fiesta
It’s on our list for the second year in a row and we have a feeling the Ford Fiesta is going to be another perennial favorite. Its European looks and well-crafted interior outclass everything else in the category, and its sharp driving dynamics and nimble handling still impress us every time we get behind the wheel…
2. 2011 Mazda3
At some point we’re going to have to give the Mazda3 a lifetime achievement award for its unequaled streak of appearances on our annual list of coolest cars. For the 8th year in a row – every year of the cars existence, in fact – the Mazda3 has earned a spot on our list for its standout sheet metal, excellent interior and exceptional driving dynamics…
1. 2012 Fiat 500
Regardless of what the Hello Kitty mafia would like to believe, cute isn’t cool. Not usually, anyway. But that’s because cute is rarely backed up by substance, as it is in the 2012 Fiat 500…

To see all of the information about this year’s ‘Cool Cars’ list, including full editorial commentary and reasoning behind each of the editors’ picks, visit the 2011 Top 10 Coolest New Cars Under $18,000 story in’s Latest News section at

Source: Kelley Blue Book

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Technology News: Going Green at Home Made Easier with iPhone App; Homeowners Can Control Home Appliances Remotely

Newswise — FAYETTEVILLE, Ark. – Technology just made being “green” easier. Computer science researchers at the University of Arkansas and University of San Francisco have developed an automated energy-management system that monitors energy generation and consumption in off-grid and grid-tied homes that use solar energy or wind power. As part of the system, an iPhone application warns homeowners of critical battery situations, suggests appliances to turn on or off, recommends ideal times to execute tasks that require greater power and adjusts power states of devices to reduce energy consumption.

“We’ve built a system that strikes a balance between totally automated control, which might irritate homeowners by turning off the television while they’re watching a program, and reactive or manual techniques that really are not sufficient to prevent critical battery situations or energy outages,” said Nilanjan Banerjee, assistant professor of computer science and computer engineering at the University of Arkansas. “Our system simply alerts the homeowner of critical situations and then suggests which appliances to turn off. From anywhere, as long as they have their smart phone, homeowners can then use the software to direct the system to shut off the suggested appliance or a different one.”

Banerjee, Pat Parkerson, associate professor of computer science and computer engineering at the University of Arkansas, and Sami Rollins, professor at the University of San Francisco, installed a suite of monitoring tools in an off-grid, solar-powered home in Fayetteville, Ark. The researchers collected generation and consumption data for 55 days, 14 days during the summer of 2010 and 41 days in November and December of 2010. In addition to monitoring power-generation devices of the photovoltaic system, their system also tracked individual appliances, including a refrigerator, washer and dryer, hot-water heater and even a television and lamps.

Data collected by the monitoring system demonstrated important findings. First, energy harvested from the solar panels and energy consumed by the house were both highly variable. This was true within a single day, across several days and across seasons. Although generation and consumption varied greatly, they did so in a predictable manner.

Second, the study demonstrated that traditional energy-management techniques are insufficient in off-grid homes. The widespread assumption is that the ideal time to run appliances that require a lot of energy is between 7 p.m. to 7 a.m. However, the researchers discovered that considering the state of the battery, it was better to run appliances during the day – 10 a.m. to 8 p.m. Finally, the data showed that manual and reactive techniques do not prevent critical battery situations. The homeowner in the study was conservative with energy consumption and carefully monitored battery voltage. Still, he had to rely on a backup generator approximately 25 percent of the time because he could not predict times in which harvesting solar energy was low.

“All of these findings point to the need for a feasible, automated, proactive energy-management scheme,” Banerjee said.

The control system performs three important tasks. It predicts when a home’s energy storage is likely to be critically low and notifies users/homeowners in advance so they may take proactive measures to reduce consumption. Also, by predicting when energy harvested is at its peak, the system advises users/homeowners of ideal times to execute tasks, such as running a dishwasher or clothes washer, that require a lot of power. Relying on information collected on each appliance, the system suggests energy conservation. For example, based on information provided by the system, users could adjust or reduce the temperature of the refrigerator by a few degrees without negatively affecting its performance.

The researchers have expanded the project to sharpen their understanding of performance of specific appliances. Parkerson is designing hardware circuits with sensors to better monitor and control individual devices and appliances. This will enable the researchers to understand why specific appliances consume energy the way they do. Although they have not yet analyzed new data, the researchers predict that it relates to ambient light and ambient temperature, both inside and outside the house.

“Our goal now is to try to understand why energy is used the way it’s used,” Banerjee said.

The researchers are seeking additional off-grid and grid-tied homes for further studies. The information they collect will remain anonymous, and volunteer participants will receive a free system application to monitor and manage energy within their homes.

Off-grid homes account for only 1 percent of all dwellings in the United States. However, the research also applies to grid-tied homes – homes that produce their own power but are also connected to the grid – and may help these homeowners receive tax rebates or possibly sell energy back to power companies. In the United States, the number of grid-tied homes with solar power grew by 40 percent in 2009. In addition to tax rebates and selling energy back to power companies, off-grid and grid-tied homes decrease reliance on fossil-fuel energy production and do not harm the environment because they rely on clean energy sources such as sun and wind.

Released: 6/27/2011
Source: University of Arkansas, Fayetteville


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New Products: Cobra to Showcase Cobra Tag™ and Other Consumer and Mobile Electronics Innovations at gdgt live in New York

Cobra Tag. (PRNewsFoto/Cobra Electronics)

NEW YORK, June 20, 2011 /PRNewswire/ — Cobra Electronics Corporation (NASDAQ: COBR), celebrating 50 years of innovation in 2011 as a leading designer and manufacturer of award-winning consumer and mobile electronics, today announced it will showcase some of its newest and most innovative new consumer electronics devices as a sponsor of gdgt live in NY, a high energy gadget showcase which kicks off the CEA’s CE Week in New York City. The event takes place June 21, 2011, from 7:00-10:00 p.m. at the Altman Building, 135 West 18th Street, in the heart of downtown Manhattan.

At gdgt live and throughout CE Week, Cobra will preview some of its latest CE and mobile electronics innovations. Among them, Cobra Tag powered by Phone Halo Technology, is an ingenious alarm and loss prevention system that consists of a smartphone app that is paired via Bluetooth® to a small, sleek key fob device. Owners download the free Cobra Tag app to their smartphone and then attach the Cobra Tag device to any item they wish to protect, such as car keys, a purse, or a backpack. The Cobra Tag system monitors the distance between the phone and tagged items and produces an audible alert if they become separated.

The company will also be demonstrating Cobra iRadar™, the industry’s most advanced smart detection system, providing Cobra customers with personal safety, driving peace-of-mind, and near real-time safety information updates. Other products on display during various events during CE Week will include Cobra PhoneLynx™, a unique and affordable solution to eliminating landline home phone bills, as well as the entire 2011 family of industry-leading radar detectors from Cobra.

“As we celebrate our 50th anniversary in 2011 and our long-standing relationship with the consumer electronics industry and the CEA, we are delighted to play a key role in the first-ever CE Week festivities in New York,” said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. “As most of us know, the ‘town that never sleeps’ is an easy place to misplace cell phones, purses, and backpacks, so it’s the perfect venue to preview our exciting new Cobra Tag device.”

“All of us at gdgt are excited to be kicking off CE Week in New York City with innovative sponsors like Cobra,” said Peter Rojas, co-founder of gdgt. “There’ll be tons of cool new gadgets to play with, free gdgt t-shirts and smartphone cases, and chances to win some amazing gear. It’s a great opportunity for users to interact with, and give feedback to, the companies creating the gadgets they can’t live without.”

SOURCE Cobra Electronics


IBM and The Metropolitan Museum of Art Collaborate to Preserve Works of Art

Meeting at the Metropolitan Museum of Art's Cloisters Museum in New York, Paolo Dionisi Vici, Associate Research Scientist in the Department of Scientific Research at The Metropolitan Museum of Art and Hendrik Hamann, Research Manager at IBM , discuss the implementation of a new environmental sensor network for buildings which will help the Cloisters Museum preserve some of the world’s great historic treasures and artwork (The Metropolitan Museum of Art/Don Pollard).

Physical Analytics Technology Can Predict Environmental Conditions within Buildings and Optimize Microclimates for Preservation of Works of Art

NEW YORK, June 9, 2011 /PRNewswire/ — IBM (NYSE: IBM) and The Metropolitan Museum of Art today announced the successful installation of a new wireless environmental sensor network at the Museum called Low-Power Mote that will help preserve the works of art in its world-renowned, encyclopedic collection.

This technology has recently been installed and is currently being tested at The Cloisters museum and gardens, the branch of the Metropolitan Museum devoted to the art and architecture of medieval Europe. Located in northern Manhattan, The Cloisters has a collection of approximately 3,000 works of art, most dating from the 12th through the 15th century, ranging from illuminated manuscripts to polychrome wood sculptures, paintings, and tapestries.

“This pilot project has the potential to become an important tool in the Metropolitan Museum’s ongoing efforts to achieve the best environmental conditions for the works of art in our care,” said Paolo Dionisi Vici, Associate Research Scientist in the Department of Scientific Research at The Metropolitan Museum of Art. “This new technology offers a real-time, detailed picture of the environment, and we are now working on an upgrade that will also monitor the actual reactions of the works of art to the environment. These developments have the potential for us to create ‘sensing environments’ for works of art that will provide constant feedback, enabling conservators, curators, and facilities experts to fine-tune their approaches to establishing and adapting as necessary the exhibition and storage conditions.”

Works of art are very sensitive to fluctuations in temperature, relative humidity, and other environmental conditions. To preserve them for posterity, the climate in the galleries is tightly controlled and sealed cases are used for the most delicate objects.

Working with experts at the Metropolitan Museum to address the complex environment associated with art conservation, scientists from IBM Research are implementing the comprehensive solution called Low-Power Mote technology. This involves time-stamped data collection through a wireless sensor network, data storage with real-time visualization, modeling, and analysis. This results in an ultra-low-power physical analytics technique that, combined with cloud computing capabilities, allows micro-environment sensing and more precise and accurate modeling.

In the initial phase, IBM has deployed 100 sensors in strategic locations in several adjacent rooms of the Museum, allowing for high-definition monitoring of the environment that captures the subtle dynamics of the space. Sensors measure temperature, humidity, air flow, contamination levels, door positions, light levels, and more. All of the data is fed into a software application where it is modeled to provide detailed real-time 3D temperature, humidity, and dew-point distributions. A distinct feature of this technology lies in its unique analytical capabilities, which leverage several physics-based models for optimum operation, and controls and make it possible to generate and visualize hydrodynamic flows in real time.

With this unique analytics technology, the Metropolitan Museum’s scientists and conservators will be able to probe localized variations in climate developing detailed microclimate maps of the galleries at The Cloisters. The measurements will also enable the Museum’s scientists to correlate the reaction of art objects to environmental changes in order to develop object-oriented tests and predictive models for art preservation more accurately. This advance, which represents a shift from monitoring the environment to creating a sensing environment, will eventually be expanded to the Museum’s main building on Fifth Avenue at 82nd Street in Manhattan as well.

SOURCE IBM Corporation

New Products: mophie Announces workbook for iPad 2

MOPHIE IPAD 2 WORKBOOK mophie Announces workbook for iPad 2. (PRNewsFoto/mophie)

Smart Case with Interchangeable Color Straps Delivers Protection and Style

SANTA ANA, Calif., May 31, 2011 /PRNewswire/ — mophie™ today announced the availability of its new workbook iPad 2 portfolio case designed to provide protection and an improved user experience for the iPad 2. The light-weight adjustable case doubles as a stand, allowing infinite angles for viewing, typing and browsing, and features a magnetic integration that wakes and puts the iPad 2 to sleep upon opening and closing.

The workbook is as versatile in fashion as it is in function, adding an element of style with interchangeable elastic straps in complementary color combinations. The folio cases are now available in black and white and come with four mix-and-match closure straps in colors including magenta, yellow, cyan, purple, grey and black. Cases in gray, chocolate and purple are planned for release in the coming weeks, giving iPad 2 owners lots of options for protecting their device while also reflecting their personal style.

“mophie is driven to create products that are super functional without sacrificing style and design,” said Ross Howe, senior director of product marketing. “Creating the new workbook was a great opportunity for us to have some fun with fashion elements and color combinations while also delivering the real protection, portability and enhanced function iPad 2 users want.”

Black and white workbook folios with interchangeable straps are available now for $49.95 at Key features and benefits of the workbook include:

  • Infinite Viewing—The design and flexibility allows the case to act as a stand for the iPad 2, delivering an infinite number of viewing and on-screen typing angles to enhance functionality and increase productivity
  • Magnetic Closure – Wake your iPad 2 by opening the case; put it to sleep by closing
  • Multiple Color Combinations—Cases in black and white now available with gray, chocolate and purple coming soon
  • Mix-and-Match Straps – Interchangeable elastic straps provide a secure closure that caters to everyday style changes. Black cases ship with cyan, magenta, yellow and black straps, and white cases pair with cyan, magenta, grey and purple.
  • Tough Exterior, Plush Interior—The durable animal friendly exterior is easy to clean, yet fully protects the device from damages. The soft interior fabric ensures the iPad 2 is cradled snugly inside
  • Pass-Through Design—Enables full access to all ports and controls allowing users to simultaneously charge and sync the device without having to remove it from the workbook

For additional information regarding the mophie suite of products, please visit

SOURCE mophie


Sweet Ride! Jelly Belly and Mitsubishi’s Electric Car Turn Heads at the Candy Industry’s Biggest Trade Show

Jelly Belly "sweetened" Mitsubishi EV's take to the streets of Chicago. (PRNewsFoto/Mitsubishi Motors North America, Inc.)

Jelly Belly “sweetened” Mitsubishi EV’s take to the streets of Chicago

CHICAGO, May 24, 2011 /PRNewswire/ — Mitsubishi Motors North America, Inc. (MMNA) has teamed up with one of America’s leading confectionaries, the Jelly Belly Candy Company, in a novel promotion to show Chicagoans the sweeter side of sustainable transportation.

Dressed in brightly-colored custom Jelly Belly graphics, four Mitsubishi i vehicles (along with a pair of Mitsubishi Outlander crossovers) will be meandering the streets of the Windy City on Monday May 23 and Tuesday May 24 to mark the opening of the 2011 Sweets & Snacks Expo, the premier trade show of the candy industry showcasing nearly 500 companies and over 15,000 confectionary and snack industry professionals from around the world.

While the Sweets & Snacks Expo is not open to the public, anyone spotting one of the Jelly Belly/Mitsubishi cars will have the opportunity to learn more about these vehicles – and score some tasty Jelly Belly treats.

The all-new Mitsubishi i will be available for test drives at Mitsubishi dealers beginning this November offering a starting MSRP of $27,990 (before Federal or State incentive) that hopes to make EV ownership more attainable. Visit for more information about the most affordable mass-produced production electric vehicle in America including vehicle specifications, tax incentives and how consumers can reserve their own vehicle. For more information on the Jelly Belly Candy Company and their exciting new flavors featured at 2011 Sweets & Snacks please check out

SOURCE Mitsubishi Motors North America, Inc.


New Products: d.light Launches Ultra-Affordable Solar Lantern for Emerging Markets

d.light S1, the ultra-affordable solar study light for young people with big dreams in the developing world. Designed especially for families without electricity, the d.light S1 has a recommended retail price of under USD8, making it affordable for off-grid families with limited incomes. (PRNewsFoto/d.light design)

Under USD $8 Product will Promote Educational Aspirations for Millions

PALO ALTO, Calif., May 18, 2011 /PRNewswire/ — d.light design today announced the launch of the d.light S1, the world’s most affordable quality solar lantern. With a recommended retail price of under USD8, the product combines d.light‘s high quality with extreme affordability, making it an excellent value for off-grid families. Designed as a bright, safe, and reliable study light, the d.light S1 is expected to support the aspirations of millions of young people in emerging markets.

d.light is on the leading edge of providing affordable, life-changing solar solutions for off-grid families around the world,” said d.light CEO Donn Tice. “The d.light S1 makes bright and clean solar lighting accessible for base-of-the-pyramid households who want a better life for themselves and a better future for their children.”

The d.light S1 provides four hours of bright light from one full day of solar charging. The adjustable handle allows the product to easily orient toward the sun during the day and to focus its light at night, making it the perfect solution for studying. The d.light S1 is extremely durable and able to withstand rugged weather conditions and high impact.

“The d.light S1 addresses a top priority of our customers: their children’s education,” said d.light Chief Customer Officer Sam Goldman. “We believe this product will empower young people in developing countries to pursue their dreams.”

Independent research and d.light field research demonstrate that access to bright solar light significantly improves educational outcomes for children. In Sudan, the World Bank found that pass rates doubled, from 57 percent to 97 percent, after students used solar lighting for one year.  In a d.light pilot in India, 100 percent of 275 students surveyed said they regularly studied with the d.light S1, and all of them experienced benefits including increased productivity, cleaner air inside the home, and reduced risk of fire.

The d.light S1 is now available for order worldwide. Distributors in India and Africa should contact the appropriate d.light field office; other distributors should contact d.light‘s International Sales team in Hong Kong.

d.light‘s solar lighting product line currently includes the d.light S250, a premium solar lantern and mobile charger and the d.light S10, an all-in-one solar lantern.

About d.light design

d.light‘s mission is to enable households without reliable electricity to attain the same quality of life as those with electricity. The company aims to improve the lives of 100 million individuals, beginning by replacing every kerosene lantern with clean, safe and bright light.  d.light is financed by leading social enterprise funds Omidyar Network, Acumen Fund, and Gray Matters Capital, along with prestigious venture capital firms Nexus Venture Partners, Draper Fisher Jurvetson, Garage Technology Ventures, the Mahindra Group. To learn more, visit

SOURCE d.light design


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